Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business.
(Image credit: Spencer Platt/Getty Images)
Bankrupt and loving it: Welcome to the lucrative world of undead brands
Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business.
(Image credit: Spencer Platt/Getty Images)
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